Story Ideas
Homeowners
SIREWALL® and Terra Firma Builders have worked on numerous projects with homeowners to create their dream homes. From a thousand square foot cottage to an expansive homestead complete with guest home and studio, SIREWALLs have been integrated to fit each homeowner’s unique desires.
Some story angles that would appeal to today’s homeowners:
- Healthy Homes and Buildings: SIREWALL uses ancient building approaches updated for the modern world for homes that nourish our bodies instead of polluting them
- 1 Million Acres of Trees Saved: SIREWALL homeowners can make conscious choices when building their dream home, sparing our natural resources and conserving energy
- Warmth and Beauty of Rammed Earth Homes: SIREWALL’s modern designs create warm, liveable spaces
- A Home for Your Great, Great, Great, Great, Great Grandchildren: SIREWALL’s rammed earth homes stand the test of time and create a beautiful legacy for future generations.
Architects
SIREWALL and the Terra Firma team have worked with trend-setting architects on custom rammed earth projects that have timeless appeal. These architects are working with clients for distinctive, high quality, sustainable and functional projects. Architects in this space are involved in the latest advancements in green building & design and follow the LEED approach.
Story angles that would appeal to architects:
- One Hundred Tons of Mass: No other technology compares to the thermal mass of Stabilized, Insulated Rammed Earth (SIREWALL)
- Evolution of Strength and Beauty in Building Design: With an approach dating back to the Great Wall of China, SIREWALL has revolutionized rammed earth building for modern spaces
- Green Buildings – Why Emerging Designs are Less Effective than Ancient Approaches: SIREWALL has updated ancient approaches that create a new global standard for durable, healthy and energy efficient buildings and spaces.
Developers
Reach out to the commercial or residential developer that is looking to create a concept that appeals to a conscious buyer. The commercial developer would have interest from anchor tenants like Mountain Equipment Co-op or Whole Foods who see the brand value and efficiencies of being part of a forward-looking development. The residential developer would be marketing their concept as part of a sustainable, energy efficient and low footprint community.
Story ideas that would appeal to professional builders and developers:
- Healthy Homes and Buildings: SIREWALL uses ancient building approaches updated for the modern world to create the healthiest spaces
- Not all Rammed Earth is Created Equal: SIREWALL’s proven approach is ahead of current building codes
- Going Beyond Green: Consider the full lifecycle of a building to create spaces that are truly sustainable legacies for future generations.