About the founder

Imagine a world...

Where a million acres of trees are not clear-cut every year,
Where hundreds of thousands of people aren’t diagnosed with cancer every year,
Where carcinogens, VOCs, endocrine disruptors, and all materials that are toxic to humans are no longer permitted to be manufactured,
Where we build great inspiring buildings that last for hundreds of years, if not thousands of years, and they are a gift to future generations, not toxic waste,
Where heating and cooling of buildings does not consume energy, and overall energy consumption is a fraction of what it is now,
Where we are prepared for, not victims of, climate change (fires, winds, floods, extreme temperatures). In other words, that we are Future Ready,
Where the whole planet is treated like a park (take only pictures, leave only footprints),
Where everything is designed for re-use so that nothing needs to be recycled or landfilled, allowing resource extraction and landfilling to drop to near zero,
Where the experience of being human (scarcity, loneliness, jealousy, anger, not fitting in or not being enough) is transformed. Where the experience of community, beauty, and love are all around us.

...The creation of that world is what my life is for.

(And most of it is already possible)

Meror Krayenhoff

SIREWALL Inventor & Founder | Legendary Dirt Sensei

SIREWALL Inventor & Founder | Legendary Dirt Sensei

Meror Krayenhoff

'Quality of Life' Metrics

Rethink building from first principles.

Discover all 15 Metrics

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“It’s clear how we need to build, and yet we only take baby steps getting there.”

“Why not build healthy, durable, netzero, C2C buildings right now? We have the technology, and from a life cycle point of view, nothing is better value!”

Meror Krayenhoff

Dare to make a meaningful difference

Learn in detail what is attracting architects like Foster & Partners and Gensler to this incredible structural wall system and how it may be the perfect fit for your next great client.

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